I've been meaning to post about my latest book, Craft Inc. It's truly the book I always wish I had when I started my first business (the wedding invitation biz) 8 years ago. Though the business did well, I'd have to say I was lucky because I honestly did not know what I was doing. It was a whole learn-by-doing experiment of sorts. I made alot of mistakes namely not writing up a partnership agreement and pricing my work incorrectly. Whoever bought invitations from me in the early days really got a sweet bargain. And man, I wasted a crap load of money on advertising! I remember in 2001, I got together with a few other designers and all of us had so many questions like "what the hell is a press kit?" If we only knew how simple it was to put one together.
There is a lot of the book that comes from personal experience: I started a creative business without a degree in art or design; I’ve experienced the follies of partnerships and the freedom of being a sole proprietor; I’ve opened a retail storefront; I’ve sold a business; I have a blog; I've participated in a trade show; I’ve struggled with burnout; and I am a mother (of two kiddos). Of course, I don't know everything! So addition to drawing on my personal experiences, I picked the brains of some of the best craft/design entrepreneurs out there, as well as publicists, representatives, and trade show management to provide the most comprehensive view I could of this incredible industry.
Craft Inc should be available widely in book stores in September, but you can certainly order it now through Amazon or Chronicle Books. And I have events planned, including a launch party, which I will post about real soon.
And a very big thank you to all the blogs and zines that have posted or reviewed Craft Inc so far including:
If you've blogged about the book, do send me the link. I'd love to read your feedback: good, bad, or otherwise (I'm hoping mostly good). I've gotten some emails already that were so nice. I'm glad the book is already helping folks with their business or getting their business off the ground!
PS. I have gotten a ton of compliments on the design of the book. Unfortunately, I cannot take credit for that! The credit goes to Sarah Meyer, the designer and illustrator of the book, and Jay Salvas at Chronicle Books for the art direction.
PSS. One more thing, Chronicle Books and Bust are giving away a "library" of Chronicle Book craft titles inlcuding Craft Inc. Here's the link to enter that contest.